INNOVATIVE COUNTERMEASURES FOR CHINA AND ASEAN TO PROMOTE CROSS-BORDER E-COMMERCE 

Yang Changwei

Doctoral Student of Business Administration, 

International College, Krirk University, Thailand

Zhejiang Dongfang Polytechnic, Zhejiang Wenzhou, China 325000

Email: 369349236@qq. com

Abstract

This paper studies the problems and countermeasures of CBEC between China and ASEAN. The research questions include the following five aspects:

  1. 1. Opportunities for CHINA-ASEAN CBEC;
  2. 2. Challenges and trends of China -ASEAN CBEC; 
  3. 3. Significant advantages of China -ASEAN CBEC; 
  4. 4. Problems in China -ASEAN CBEC; 
  5. 5. Countermeasures to problems in China ASEAN CBEC. This paper aims to improve the theory and practice of "Cross-border E-commerce" between China and ASEAN using qualitative research methods, this article puts forward the countermeasures to solve the problems in CHINA - ASEAN CBEC. 
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