Current Issue

FASHION CONSCIOUSNESS AND PERCEIVED RISK IN SECOND-HAND LUXURY CONSUMPTION: THE MEDIATING ROLES OF PERCEIVED RESIDUAL VALUE

Yun Wang (corresponding author) *

*Associate Professor, Department of Fashion Design and Management

National Pingtung University of Science and Technology, Pingtung, Taiwan, R. O. C.

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Ying-Chi Hsu

Graduate student, Department of Fashion Design and Management

National Pingtung University of Science and Technology, Pingtung, Taiwan, R. O. C.

Abstract

In the post-pandemic era, consumer demand for material goods continues to grow. Under economic constraints, the second-hand luxury market has become an increasingly attractive option. This study focuses on second-hand luxury bags and develops a research framework to examine the causal relationships among Generation Z students’ fashion consciousness, perceived residual value, perceived risk, perceived value, and purchase intention. Data were collected through an online questionnaire using a snowball purposive sampling method, targeting Generation Z college students in western Taiwan. A total of 352 valid responses were obtained. The data were analyzed using SPSS 28 and SmartPLS 3. The results indicate that: Fashion consciousness, perceived residual value, and perceived value exert significant positive effects on purchase intention, while perceived risk does not. Perceived residual value partially mediates the relationship between fashion consciousness and purchase intention. Perceived value also partially mediates the relationship between fashion consciousness and purchase intention.

Keywords: Second-hand Luxury Bags, Fashion Consciousness, Perceived Risk, Perceived Residual Value, Perceived Value, Purchase Intention