Current Issue

THE INNOVATIVE AND SUSTAINABLE DEVELOPMENT MODEL OF "CROSS-BORDER E-COMMERCE " BETWEEN CHINA AND THAILAND : CASE STUDY FROM THE PERSPECTIVE OF "BELT AND ROAD INITIATIVE"

Changwei Yang

 Doctoral Student of Business Administration, International College, 

Krirk University, Thailand

Zhejiang Dongfang Polytechnic, Zhejiang Wenzhou, China 325000

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Abstract

This paper studies the sustainable development of "cross-border e-commerce" between China and Thailand. The research issues include the following four aspects: 1. Policy opportunities for the sustainable development of "cross-border e-commerce" between China and Thailand; 2. Cooperation opportunities for sustainable development of "cross-border e-commerce" between China and Thailand; 3. Problems facing the sustainable development of "cross-border e-commerce" between China and Thailand; 4. Countermeasures and Proposed Model for the Sustainable Development of "Cross-border E-commerce" between China and Thailand. The purpose of this paper is to improve the theoretical and practical research on the sustainable development of "Cross-border E-commerce" between China and Thailand. The sustainable development theory is quoted in this paper, and the Extensive literature is used to construct the countermeasures and proposed appropriate model for the sustainable development of China-Thailand "cross-border e-commerce".

Keywords: "Belt and Road Initiative"; "Cross-border E-commerce"; Sustainable Development

Attachments:

1234 Final.pdf

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217 kB